The history of the Helena Rubinstein Inc jewelry manufacturing company began in 1929, but the “HR” iconic label first appeared in 1928.

Rubinstein, the creator of the empire of beauty was the first to teach women how to take care of themselves. Noteworthy, the personal life of this woman is amazing. She had several marriages, and the last one at the age of 66 – Rubinstein became the wife of a real Georgian prince, who was 23 years younger than her. He adored his wife and said with admiration: “I am not interested in any other woman next to Helena.” Rubinstein died at the age of 93, having outlived her young husband

According to Helena, “Jewellery is a woman’s best friend”. Indeed, she spent thousands of dollars on art and jewelry, and owned a rich jewelry collection. This love of jewelry inspired her to create her own line of jewelry, which she sold in boutiques along with her cosmetics.