The story of Trifari began in 1910 when Gustavo Trifari, a recent immigrant from Italy, arrived in the United States. Driven by a passion for jewelry design and a dream of making it big in America, he laid the foundation for what was to become an iconic brand.
In the early days, Gustavo partnered with his uncle, and for a brief period, the brand operated under the name “Trifari and Trifari.” However, this collaboration was relatively short-lived, and it soon became apparent that Gustavo’s vision required the right collaborators to flourish.
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